COSTUME:- vest tops
- ripped jeans
- turn-up jeans
- leather jackets
- military boots
This relates to Gunther Kress' theory that genre is a mixture of stock ingredients, which would include costume, as well as other elements.
SETTINGS:
- bars/pubs
- streets
- late-night hangouts
- night time settings
- alleys
- isolated areas (whether it's just at night time and no one is around or it is a deserted area of the city so the focus is on the character)
As McQuail states, genre acts as a guidance or a blueprint in order for produces to meet expectations of audiences. So when audiences watch an indie-rock music video, it is most likely that they would expect it to be set in some sort of street or isolated hangout spot.
THEMES:
- most of the videos followed some sort of relationship/ romance
- a lot of them involved some sort of injury (The 1975) or death (Kodaline)
- references to violence (Jake Bugg) or sex (The Vaccines)
- anti-social behaviour - characters shown on their own (Arctic Monkeys)
- almost always a disruption of some sort
- happiness vs sadness, life vs death
ICONOGRAPHY:
- alcohol
- smoking
- sunglasses
- instruments - often to show how the artist plays their own instruments, in performance
This is an example of the theories of John Fiske and Katie Wales, that audiences make sense of things because they have seen it before; called intertextuality. From previously seeing cigarettes and alcohol in indie-rock music videos, and also as part of the artists' image, it has become an expectation of audiences to see those props in an indie-rock video.
SOUND:- not perfected sound, edgy, rough cut, sounds more like it would live
- guitars, bass, drums
OTHER:
- low-key lighting, never really bright and happy colours
- characters often presented as outcasts, few characters, lots of focus on them
- sometimes cuts between performance and a story of some sort
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