We selected two of our 5 videos and applied McQuail's audience theory to them. We looked at the uses and gratifications theory:
- Identification
- Social
- Entertainment
- Escapism
- Information
These aspects are grouped together as they link together; for example, the social aspect links with entertainment as it becomes part of people's lives and conversations.
We looked at this theory and applied it to two music videos in order to identify how the videos relate to this theory so that when it comes to planning and producing our own video, we know how to interact with our audience and make sure they are entertained by our video, as well as allowing them a sense of escapism and informing them.
We looked at this theory and applied it to two music videos in order to identify how the videos relate to this theory so that when it comes to planning and producing our own video, we know how to interact with our audience and make sure they are entertained by our video, as well as allowing them a sense of escapism and informing them.
No comments:
Post a Comment