Analysing Album Advertisements

I managed to find some album advertisements from the artists I looked at previously, but not necessarilt from the same album. Plus, it was quite difficult to find the official advertisements for the albums I researched so to make sure I had 5 advertisements, I chose ones that belong to artists that are classed as indie-rock.

The colours of this advertisement challenge the typical, plain colours like black, white and grey. The yellow and orange makes the advert stand out, and contrasts well to the shadowed text and the black of Jake Bugg's clothing and the border. The shadow of the artists links well with the copy in the advertisement and allows the image of the artist to stand out. By framing Jake Bugg with his guitar, it informs the consumer that this artist plays the guitar in his music, and reflects how a lot of his music is just him and his instrument. The copy is the same colour as the shadow, drawing attention to the image of the artist as it contrasts to the background and copy.

The advertisement for The 1975's self-titled album follows the typical colour scheme of indie-rock albums; blacks, whites and greys. The simplicity does not pull attention from anything, allowing the consumer to see everything clearly. The font that is commonly used for the artists is used to create a sort of brand identity with the band so as soon as a potetial consumer sees the advertisement, they know what it is selling. This advertisement does not have an image of the album cover on it however, unlike other advertisements, but the layout does reflect that of the actual album cover, with the white border and black background.

This advertisement for an Arctic Monkey's album would have taken up a whole page in a magazine or newspaper. The size draws attention to what it is advertising. The image from the album cover takes up the entire page and the artist name is clearly visible on the page. The image creates a brand identity to the album so even if the album title was not included in the advertisement, audiences could infer which album the image is from and therefore grasp which product is being advertised.
The greyscale filter that is also used on the album cover allows the advert to match the album itself, connecting the two and giving the same effect. The greyscale reflects the vintage sound to the artists' music and gives a more serious impression to that of the Kodaline album advertisement, for example.

This advert also matches the image on the album, much like the other advertisements we found, which allows the advert to be connected with the album, using the brand identity (album image). The font used is the same as the one on the album. The image we found is a signed one so the original advert would not have the signatures on it, leaving a lot of open space on the advert. The image takes up the entire page, with a lot of blues; the sky and the sea, allowing the text to stand out so it is readable but still gives a calm effect. The calmer colours contrast to those used in the Arctic Monkey's album advertisement, and also reflect the artists' music well - as Kodaline produce softer indie-rock music. The minimal amount of text is informative and to-the-point so viewers can take in the necessary information quickly.