Evaluation: Q3

What have you learned from your audience feedback?

INTERVIEWS:

We interviewed different people after they had watched our music video, asking various questions about their likes and dislikes of the video, as well as questions on out digi pack and what they liked/ disliked about that. Some of those we interviewed had been interviewed in the pre-production stage, so we decided to use that to refer back to what we did or did not take on board in our production.

Music Video Reflection:

Digi Pack Reflection:

LINKING BACK TO AUDIENCE RESEARCH:

We also edited some of the interviewees and their responses with their responses from the last time we interviewed them - during the research and plannning stage of our coursework - to see how we use their input when planning and producing our video.

COMMENTS ON OUR VIDEO:

Once we uploaded our video to youtube, we shared the link on various social media; facebook, twitter and tumblr, and asked people to comment with things they liked and disliked, and any improvements that could be made.
(click images to enlarge)

It is clear to see from our audience feedback that most were pleased with our video overall, and only pointed out several things that could be improved. We then took these aspects on board to edit our product further.

SUMMARY:
Overall the audience said it was well edited and followed a good story. They were entertained and thought the  Many could not find a negative, but those who did mentioned that some areas of the video were very dark, and one suggested that we emphasise the car crash at the end more.

CHANGES MADE TO OUR VIDEO:

Using all of this feedback, we then made some changes to our production piece based on what people had mentioned in comments and interviews.

Using the audience feedback, we altered the colour settings on some of the clips to make the video flow better, and cut out faulty sections that did not quite fit or took to long etc. I think this made a huge improvement, as even though the changes made were fairly subtle, the video seems to flow much better.
Examples of changes:
- reduced saturation on flashbacks more
- cropping of clips
- deducting sections of clips that were jolting or did not fit
- cutting down or replacing clips that took too long
- fixing drastic changes in colouring to ensure consistency