Thursday, 10 July 2014

Research: Focus Group

We played the following videos to 4 people (2 girls, 2 boys):
- The 1975 - Robbers
- Kodaline - High Hopes
- The Neighbourhood - Let It Go
- The Vaccines - If You Wanna

We handed out a small questionnaire for them to make notes during the screening of these videos. We asked the following questions:
1) What did you like/dislike about each video?
2) Which video was the easiest to follow? Why?
3) Is there any improvements you would make to any of the videos?
4) Which video did you think fit more with its music?
5) Do you prefer a performance or story?
6) Which type of narrative did you prefer; linear or non-linear? Why?
7) Which song did you like best?

After they filled out their questionnaires, we had a group discussion about the videos:

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